Little U, the offspring of UPPERCASE magazine, is an occasional magazine/book for the young at heart. (Think of it as a smaller and cuter version of UPPERCASE!) With childlike wonder—but not a juvenile attitude—Little U explores making, designing, illustrating and living. Highlighting children's books, surface pattern design, clothing and product design for young folk, and arts and crafts inspired by and/or made for children, this publication inspires and informs professional creatives and families alike.
It’s not a magazine for children, rather it's about lots of different kinds of creativity inspired by children and the children's industry.
You don’t have to be a parent to read and enjoy Little U—it’s not a parenting magazine focused on things to purchase or child-rearing advice. Simply loving cute and curious things is the only requirement!
Children should be children—no tarted-up photo shoots of children in makeup or expensive clothing. Little U prefers natural kids and photographs.
No unrealistic expectations—no crazy elaborate birthday party plans or unattainable perfection. We love getting into a mess and enjoy the creative process as much as the end result.
Little U is a small-format book (5 inches wide by 6 inches tall), but at 244 pages, it has a nice, thick spine and lots to read and look at.
10% of profits will be donated to UNICEF.